Topic: Why planning for your customer’s irrationality is probably your most rational strategy
Date: 15 October 2020
Time: 3:30 – 4:30 PM
Venue: Online via Zoom
** The seats are limited at 100 students, Hands On will confirm your appointment as soon as possible.
Marketers and business people often make the false assumption that customers will behave in predictable and rational ways – that they automatically will buy the cheapest, or the best, product or service. But, in reality, the best marketers appreciate that the most important constant is customers behave unpredictably and irrationally. In this talk, award winning consumer behaviour expert, Dr Rob Angell will unpack four systematic biases that impact customer decision making, and how this might be leveraged for your advantage as a marketer / business person.
Rob is a world-renowned marketing expert. He is the recipient of many teaching awards and research accolades. His thinking has been included in journals such as the Harvard Business Review and his ideas have appeared in the I Newspaper, CNN, SKY, BBC and others.